Yellow Pages — myYellow
Creating a new responsive web app to improve Yellow advertiser’s lead management experience and consolidate access to their products
Project overview
The myYellow project was completed over a 6 month period by a core team of 10 members, both co-located and remote.
What is myYellow?
myYellow is a new responsive web app for approximately 70,000 self-service Yellow advertisers to access everything in their product portfolio including reporting, invoices, content, customer leads and messages.
Key goals
Improve Yellow advertiser’s experience with leads and increase their responsiveness to Yellow visitors, whilst also creating the foundation to combine advertiser’s access to multiple products within the Yellow ecosystem.
My role & responsibilities
I was the researcher and experience designer for this project, which involved:
Qualitative & quantitative research
Personas
User flows
Ideation & sketches
Wireframes
Prototype / user testing
Research synthesis
Key UX process phases
From a UX perspective, the myYellow project was completed in 3 key phases. The first was to understand and empathise with our users. The second was to use this understanding and create potential solutions to address pain points. And finally, test a prototype with users and incorporate feedback before final development and launch.
Understand & empathise
Research (Qualitative & quantitative)
Establish pain points
Empathy mapping
Persona creation
User flows: Mapping the existing flows
Ideate & design
Ideation & sketching
Low fidelity wireframes
Wireflows: Mapping the new user journeys
High fidelity wireframes
Apply visual design (Post user testing)
Validate & iterate
Prototype development
User testing
User testing synthesis
Incorporate feedback
Like to see more?
View the full myYellow project to learn more about the problems addressed, users & audience, detailed process breakdown and outcomes.
Example slides from the myYellow project in my PDF portfolio